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Cereal to Community
One piece of cereal. One wild trading up journey. What can it become?
The Concept
It starts with a single piece of cereal. Through a series of creative trades — each one a story, each one a new connection — the goal is to trade up, step by step, to something unimaginable: a castle and a community built around it.
Every trade is documented. Every person is part of the story. The journey is the art.